The Brown Paper Exercise: Why Old-School Mapping Still Outperforms Digital Tools
In a world obsessed with digital dashboards, process automation, and AI-driven analytics, it’s easy to dismiss “old-school” methods as outdated. But sometimes, the most powerful insights come from the simplest tools. That’s exactly what the brown paper exercise delivers. Having facilitated dozens of these sessions across industries, I’ve seen leadership teams rediscover their processes, reconnect with their people, and reimagine how work actually gets done - not how they think it does. And every time, the same realization surfaces: brown paper mapping exposes the truth in a way no software ever can . What Is a Brown Paper Exercise - and Why It Still Matters A brown paper exercise (sometimes called brown paper mapping ) is a visual, collaborative process improvement tool. Large sheets of brown paper are literally rolled out on a wall, and team members map each step of a process from start to finish - using sticky notes, markers, and open discussion. Sounds simple? It is. But its p...